Introduction As generative AI continues to evolve, such as GPT-4, businesses are witnessing a transformation through unprecedented scalability in automation and content creation. However, these advancements come with significant ethical concerns such as bias reinforcement, privacy risks, and potential misuse. A recent MIT Technology Review study in 2023, a https://trevorkooon.actoblog.com/33762257/navigating-ai-ethics-in-the-era-of-generative-ai