The 2023 Stay-action Barbie Film spurred a cultural craze, pushed by Mattel's advertising and marketing partnerships and organic content. What must Mattel's executives do up coming with their most precious franchise? And may they lengthen their model strategy for Barbie to other toy manufacturers? The following case study illustrations illustrate https://lorenzoeiitl.suomiblog.com/hbr-case-studies-fundamentals-explained-49170306