However, a different generation of digital natives with exclusive and superior anticipations has emerged. As gurus in brand experience, we see each and every brand touchpoint as a possibility to encourage, interact and innovate. •A long term, substantial-scale exhibition inviting individuals to experience Europe’s biggest city redevelopment venture so https://www.madjor.com/insight-article/the-transformation-of-chinese-digital-agencies-in-immersive-ux